Laszlo Markus

Experienced Director of Commercial Excellence driving transformative change and process improvements to drive revenue growth and profit enhancement. Over 14 years of experience working for a global, dynamic, market-leading IT/software development company in over 70 countries. 
18 + years of experience working in regional roles / Regional Sales Leader, Revenue Operations, Director of Commercial Excellence, and Head of Change Management.

Over 15 years of experience in managing complex, large-scale projects through stakeholder collaboration with the ability to lead and influence global, cross-functional teams.

Most recent scope was leading the regional commercial team of 80 in the MENAT region for 8 countries. responsible for top-line commercial P&L driving commercial results, and overachieving annual New Sales target of $28m with a result-oriented mindset. 

Known for driving organizational transformation, empowering teams, and cultivating a culture of innovation and accountability

Core Competencies: 

Revenue Growth Strategy & Planning 
Budgeting & Revenue Management
Business Planning and Execution
Pipeline Management & Forecasting
Data Analytics & Reporting (Power BI, Tableau)
Team leadership and Performance Management
Sales Training and Enablement
Performance Metrics and Analytics
Change Management
M&A


Bachelor's degree in Business Administration from the University of Hertfordshire.
Proficiency level of EFL certificate from the University of Cambridge

EXPERIENCE MANAGING DIRECTOR IWG - International Workplace Group January 2025 - Present, Budapest, Hungary Dynamic and results-driven Managing Director with a proven track record of steering organizations to sustained growth and profitability. Adept at strategic planning, operational excellence, and fostering innovative business solutions. Skilled in leading diverse teams, cultivating stakeholder relationships, and driving impactful decisions that align with corporate objectives. Passionate about empowering talent and championing organizational vision in fast-paced, competitive markets. • • Reduced national customer churn rate by 25% through targeted retention strategies, improved service delivery, and proactive client engagement. Achieved a 75% increase in new sales revenue within six months of appointment by launching high-impact commercial initiatives and revitalizing go-to-market execution. • • Restructured the entire organizational framework, streamlining reporting lines, clarifying roles, and enhancing agility across departments. • Built and nurtured strategic partnerships that elevated operational performance, expanded market reach, and unlocked new revenue channels. Established a robust operational cadence within the leadership team, driving accountability, cross-functional alignment, and consistent execution of strategic priorities. • • Championed a culture of performance and empowerment, enabling teams to take ownership, innovate, and deliver measurable business outcomes. DIRECTOR OF COMMERCIAL EXCELLENCE MENAT- IRON MOUNTAIN UAE 2021-2024/8, UAE Led post-acquisition commercial integration across 8 Middle Eastern countries, aligning regional strategies and operational frameworks to accelerate market entry and revenue growth. • • Owned and optimized the regional sales P&L, driving profitability through targeted commercial initiatives and performance management. Established commercial excellence frameworks, including sales enablement, pricing strategy, and performance analytics, tailored to regional market dynamics. • Accelerated predictable and profitable revenue growth and overachieved the annual new sales target by 36% by building and executing the commercial strategy. • • Defined growth targets and KPIs, achieving double-digit revenue growth within 18 months post-integration. DIRECTOR OF COMMERCIAL OPERATIONS EMEA IRON MOUNTAIN INC. 2017-2021, EMEA Directed commercial operations across 30+ EMEA countries, aligning regional strategies with global business objectives to drive sustainable growth. • Led cross-functional teams in sales operations, customer success, and business analytics, delivering consistent performance across diverse markets. • • Spearheaded post-merger integration efforts across multiple countries, harmonizing commercial processes. • Implemented a data-driven performance management framework, improving forecasting accuracy and enabling faster decision-making. Partnered with regional GMs and global leadership to define and execute go-to-market strategies, resulting in double-digit revenue growth in key markets. • • I Was responsible for the commercial aspects of MBRs, QBRs, Budget, and MYP programs for the EMEA region. HEAD OF SALES SUPPORT IRON MOUNTAIN INC. 2014-2017 • Managed sales operations and support functions across 30 countries, ensuring alignment with regional growth strategies and revenue targets. • Developed and implemented standardized sales processes, tools, and reporting frameworks to improve forecasting accuracy and pipeline visibility. • Acted as a strategic partner to regional sales leaders, providing actionable insights and performance analytics to drive decision-making. • Led CRM optimization and adoption initiatives, resulting in improved data quality and sales team productivity. • Coordinated cross-functional initiatives between sales, marketing, finance, and operations to streamline quote-to-cash processes. • Designed and delivered sales enablement programs, including onboarding, training, and performance coaching across the region.

EDUCATION BA - Post Graduate Diploma In Business Administration University of Hertfordshire • Hatfield, United Kingdom • 2002-2005 Completed a comprehensive 3-year program focused on core business disciplines including strategic management, marketing, finance, and organizational behavior • • Developed strong analytical and decision-making skills through case studies, group projects, and real-world business simulations • Specialized coursework in leadership development, change management, and business ethics • Participated in cross-cultural team projects, enhancing collaboration and communication skills in diverse environments Delivered a final capstone project on commercial strategy and operational alignment, applying theoretical frameworks to practical business challenges • EFL Studies Harrow College • Harrow, London - United Kingdom • 2000 - 2003 • Completed intensive English language training focused on academic and professional communication • Developed advanced skills in reading, writing, speaking, and listening • University of Cambridge; Cambridge English Proficiency Certificate