Marketing Automation Specialist - Budapest

Job summary

The Marketing Automation Specialist role is responsible for day-to-day administration and operation of digital marketing activities in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a specialist role to reach Global Digital Hub's key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects.

Responsibilities

• Design, implement, and optimize Journey Builder automations based on market requests to meet campaign objectives.
• Build and manage SQL queries for audience segmentation and data extraction to support targeted marketing initiatives.
• Develop and maintain CloudPages with dynamic, personalized content while ensuring seamless user experiences.
• Implement advanced personalization in email templates and landing pages using AMPscript to enhance customer engagement.
• Troubleshoot and resolve platform-related technical issues in collaboration with affiliates and Salesforce support teams.
• Oversee and conduct quality assurance (QA) checks for automation solutions created by team members to ensure accuracy and performance.
• Educate team members on best practices, create and maintain technical documentation, and enhance the performance of automation workflows while staying current on Salesforce Marketing Cloud advancements.

Qualifications

• Demonstrate fluency in English, both written and verbal, to collaborate effectively in a global environment.
• Show proven experience in working with Salesforce Marketing Cloud (SFMC) and its suite of tools.
• Possess strong expertise in personalization languages such as AMPscript, Velocity Script, or Liquid to create dynamic content.
• Display proficiency in using key SFMC tools, including Contact Builder, Automation Studio, and Journey Builder.
• Demonstrate advanced SQL writing and optimization skills for efficient data management and audience segmentation.
• Have knowledge of HTML and CSS, with the ability to develop mobile-responsive forms and update existing HTML content.
• Preferably hold a Salesforce Marketing Cloud Developer Certification and have experience working with data privacy regulations related to email marketing, Salesforce integrations with other Salesforce products, and you are preferably familiar with objects (Account, Contact, Opportunity, Campaign etc.) and Synchronized Salesforce Data Extensions.

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