Marketing Automation Specialist - Budapest

Job summary

The Marketing Automation Specialist role is responsible for day-to-day administration and operation of digital marketing activities in the Global Digital Hub for the Marketing Automation Chapter.

Responsibilities

• Use Marketing Automation Tools (e.g., Marketo, Salesforce Marketing Cloud, Braze, OCE) to execute and optimize campaigns specific to business needs.
• Build and manage contextual email communication, nurture campaigns, and outbound email programs by leveraging product data to drive user engagement.
• Plan and execute end-to-end marketing campaigns, including asset creation, user journey/logic building, localization, segmentation, testing, and performance analysis at global, regional, or affiliate levels.
• Provide operational support for ongoing campaigns, including workflow testing, performance analysis, and identifying opportunities for improvement.
• Track, report, and analyze marketing automation performance to drive optimization, ensuring adherence to email marketing best practices.
• Serve as a consultant to business partners by understanding stakeholder preferences, recommending solutions, and offering operational support for specific project requests.
• Drive adoption of best practices, maintain process governance, and document workflows while enhancing processes to ensure efficiency, scalability, and compliance with data quality standards.

Munkaköri leírás